The rise of E-Commerce

Since the COVID-19 lockdown, many things around the world have changed. Most noticeable is the way we conduct our work and personal lives and do everything online, more so now than ever before. The rise of e-commerce has become more and more prominent since lockdown and as a result, the advertising dollars are being re-routed to reflect customer’s new behaviours.

Newsroom has recently reported that half of all advertising money is now being spent online, a major shift from old strategies. “New Zealand businesses spent $320m less on advertising in the pandemic year of 2020 than in 2019 – with firms turning to digital ads and away from traditional media in a big way.” 

It’s clear that the impacts of COVID-19 will be resonating throughout all industries and practices around the world for years to come. 

Read the full story on newsroom.