The Big Feed 2022

Tandem has just finished a mammoth week setting up, streaming and packing out for The Big Feed 2022 – a telethon livestream for Meat The Need.

The Big Feed is NZ’s first rural telethon. The aim was to raise 1 million ‘meals’ in one day; it’s about rural NZ coming together to help kiwis doing it tough. We’re proud to say, along with Perriam Media, we helped the Meat The Need team exceed their target with 1,200,000 meals raised in 13.5 hours.
It was a big task – pulling together a full-day event in less than a month. Tandem’s regular live streaming setup only constituted half the setup need to pull the event off, and with the help of some amazing local contractors and our mates over at Lightchasers, we soon had everything we needed.
Three days before the event the pack-in started, with a make-shift studio built in a small lecture room at Lincoln University. The studio had a 4 person seating setup and a “letterbox” which would be used throughout the day to announce updates in the donation tally. The livestream would be broadcast to Vimeo (embedded on the Meat The Need website) and Facebook (on the Meat The Need page). Hours of testing later, and several long days for our crew, we were ready to go.
The event started at 6am on Thursday 15th December, our crew were on-site at 4am. Throughout the day our crew worked closely with the Meat The Need crew to broadcast two hosts in the studio, outdoor challenges between the hosts (including sheep shearing and axe throwing) and more than 30 remote participants from around New Zealand. The remote aspect of the day was a big one – incorporating individual farmers and sponsors to share their stories of helping feed Kiwi families.
All in all everything ran smoothly, bar a few technical issues which were par for the course of a lengthy livestream, and by the end of the day every single person from the production team and Meat The Need were a mix of exhilarated and exhausted. It was welcome news to hear donations had reached more than the target, and we’d all done our part to help.
The full event can be view on the Meat The Need facebook page, and keep an eye out for highlights of the day coming soon. We can’t wait to do it all again next year!