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Top 10 things you should be offered from a digital agency

Knowing what to look for in a digital agency can be hard. You need to build a strong relationship with whoever you choose to get the long-term benefits of one team working with you and your brand. Any marketing or digital agency worth their salt will offer many or all of the following services as most of them come as part of the marketing territory these days. You should take the time to meet with a few agencies to make sure you’re making the right choice.

Here’s a checklist you can use to start thinking about what you want in a digital or marketing agency, and to get an idea of what offerings are available to you. You might not need them all now, but it’s good to keep them in mind!

Strategy and planning * Brand strategy & identity * Research & insights * Brand positioning * Business strategy * Digital strategy (including social media and website strategy) * Marketing strategy * Sales strategy * Customer experience * Employer brand * Workplace culture * Retail environments/exhibitions etc

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